前一阵子在分析竞争对手时Q看到某个英文外?/SPAN>B2C面<head>代码中有一D:
<meta property="og:title" content="**’s Facebook" />
<meta property="og:type" content="product"/>
<meta property="og:url" content="http://www.******.com" />
<meta property="og:image" content="http://www.******.com/logo.gif" />
<meta property="og:site_name" content="******.COM" />
<meta property="og:description" content="Cool Gadgets at the Right Price - Worldwide Free Shipping -******" />
<meta property="fb:admins" content="100001422224225" />
<meta property="fb:page_id" content="241333394220" />
不理?/SPAN>Meta Property=og标签是什么意思,以及?/SPAN>SEO的媄响,查了些资料?/SPAN>
Meta Property=og标签是什么呢?
og是一U新?/SPAN>HTTP头部标记Q即Open Graph ProtocolQ?/SPAN>
The Open Graph Protocol enables any web page to become a rich object in a social graph.
卌U协议可以让|页成ؓ一?/SPAN>?/SPAN>富媒体对?/SPAN>?/SPAN>?/SPAN>
用了Meta Property=og标签Q就是你同意了网内容可以被其他C会化网站引用等Q目前这U协议被SNS|站?/SPAN>Fackbook?/SPAN>renren采用?/SPAN>
SNS已经成ؓ|络上的一大热门应用,优质的内定w过分n在好友间q速传播。ؓ了提高站外内容的传播效率Q?/SPAN>2010q?/SPAN>F8会议?/SPAN>Facebook公布了一?/SPAN>开攑ֆ容协?/SPAN>(Open Graph Protocol)QQ何网只要遵守该协议Q?/SPAN>SNSp从页面上提取最有效的信息ƈ呈现l用戗?/SPAN>
Open Graph Protocol应用指南
参与?/SPAN>Open Graph Protocol的好?/SPAN>
?nbsp;能够正确的分享?zhn)的内容?/SPAN>SNS|站
?nbsp;帮助(zhn)的内容更有效的?/SPAN>SNS|络中传?/SPAN>
Meta Property标签的应?/SPAN>
?nbsp;按照(zhn)网늚cdQ在<head>中添加入meta标签,q填上相应的内容
?nbsp;如果一个页面上有多个需要标识出的内Ҏ(gu)么办?
(zhn)可以重?/SPAN>meta标签Q将认ؓog:type 标签是每一D内容的起始处,例如Q?/SPAN>
<meta property="og:type" content="video"/>
<meta property="og:title" content="云营销Q让营销更精?/>
<meta property="og:image" content="http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4"/>
<meta property="og:url" content="http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html"/>
<meta property="og:videosrc" content="http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf"/>
<meta property="og:width" content="500?/>
<meta property="og:height" content="416?/>
<meta property="og:type" content="video"/>
<meta property="og:title" content="云营销Q让营销更精准_AA"/>
<meta property="og:image" content="http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C44444"/>
<meta property="og:url" content="http://v.youku.com/v_show/id_XMTIyMTY5NzMyyyyyyyyyyyyyyyy.html"/>
<meta property="og:videosrc" content="http://player.youku.com/player.php/sid/XXXXXXXXXXXXMTIyMTY5NzMy&isAutoPlay=true/y.swf"/>
<meta property="og:width" content="600" />
<meta property="og:height" content="716"/>
?nbsp;安装SNS|站插g如h人网插gQ同样会出现Meta Property标签Q卸载后可以去除?/SPAN>
Protocol Element 协议元素
说明:
1. Null 表示是否允许为空
2. Mult 表示是否允许重复
3. Y 允许
4. N 止
Base Element基本cd
og:type |页资源cd标识
content enum:
?video 视频
?audio 音频
?link 链接
?photo 囄
?product 产品
og:title 标题描述
og:image ~略?/SPAN>
og:url 当前内容链接
rr:appid 如果(zhn)的|站?/SPAN>CONNECT?/SPAN>renren.com的,h供该ID
Video Element 视频
og:videosrc 视频资源链接Q例如可是播放视频的flash地址
og:width 视频的宽?/SPAN>
og:height 视频的高?/SPAN>
例如Q?/SPAN>
<meta property=”og:type?content=”video?/>
<meta property=”og:title?content=”云营销Q让营销更精准?/>
<meta property=”og:image?content=”http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4?>
<meta property=”og:url?content=”http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html?>
<meta property=”og:videosrc?content=”http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf?>
<meta property=”og:width?content=?00?/>
<meta property=”og:height?content=?16?/>
<meta property=”og:type?content=”video?>
<meta property=”og:title?content=”云营销Q让营销更精准?/>
<meta property=”og:image?content=”http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4?>
<meta property=”og:url?content=”http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html?>
<meta property=”og:videosrc?content=”http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf?>
<meta property=”og:width?content=?00?>
<meta property=”og:height?content=?16?>
Audio Element 音频
cMhttp://domain/some.mp3 直接?/SPAN>mp3获取信息Q以下指从音乐播攄获?/SPAN>
og:audiosrc 音乐资源链接Q例如可是播放歌曲的flash地址
og:artist 音乐?/SPAN>
例如Q?/SPAN>
<meta property=”og:type?content=”audio?/>
<meta property=”og:title?content=?/SPAN>酒H?/SPAN>?/>
<meta property=”og:image?content=”http://?/xx.jpg?/>
<meta property=”og:url?content=”http://somedomain.com/aaamp3.html?/>
<meta property=”og:audiosrc?content=”http://somedomain.com/audioplayer.swf?s=xxx.mp3?/>
<meta property=”og:artist?content=?/SPAN>林俊?/SPAN>A,林俊?/SPAN>B?/>
Commen Page Element 普通网?/SPAN>
og:abstract 内容摘要
og:contentid 内容M?/SPAN>IDQ用来标识当前页面主要内Ҏ(gu)处的HTML标签?/SPAN>ID
例如Q?/SPAN>
<meta property=”og:type?content=”link?/>
<meta property=”og:title?content=?/SPAN>文艺青年摄媄装逼完全指?/SPAN>v2.4*冲片+针孔教程?/>
<meta property=”og:image”content=?yingxiao/UploadFiles_4687/201603/20160308141820615.png?/>
<meta property=”og:url”content=”http://www.douban.com/group/topic/10560486/?/>
<meta property=”og:abstract?content=?/SPAN>前言Q本Z00q开始玩数码相机Q之后一直致力于从事摄媄装D一光荣的职业,在此自己多qȝ的经验传授给大家Q让大家在这条光辉的道\上少走弯路,一逼到底。鉴于咱们入单反装逼的文青们一开始预都不多Q本文将会主要侧重于如何在有限的器材的情况下装逼最大化Q你要是已经有若q红圈儿金圈?/SPAN>SBEX什么的Q想必此文章的L你早已心领神会,q你说自己不装|像有h淯瓣还L不承认自己是文青。本文中所有图片,除了特别注明Q均为本Z自拍摄,是本g路的真实见证。欢q{载,但是最q更新可能会比较频繁Q请把原帖地址?/>
<meta property=”og:contentid?content=”topic?/>
Graphic Element 囄
og:photo 囄列表
og:width 囄宽度
og:height 囄高度
例如Q?/SPAN>
<meta property=”og:type?content=”photo?/>
<meta property=”og:title?content=?/SPAN>发国·招脓(chung)(2)?/>
<meta property=”og:image”content=?yingxiao/UploadFiles_4687/201603/20160308141820588.jpg?>
<meta property=”og:url?content=”http://www.douban.com/photos/photo/487762954/?/>
<meta property=”og:photo”content=?yingxiao/UploadFiles_4687/201603/20160308141820502.jpg?>
<meta property=”og:photo”content=?yingxiao/UploadFiles_4687/201603/20160308141820407.jpg?>
Product Element 商品
og:price 产品h
og:description 产品描述
og:nick 店铺?/SPAN>
og:postfee q费
例如Q?/SPAN>
<meta property=”og:type?content=”product?/>
<meta property=”og:title?content=?/SPAN>蚁族?/SPAN>大学毕业生聚居村实录?>
<meta property=”og:image”content=?yingxiao/UploadFiles_4687/201603/20160308141820694.jpg?/>
<meta property=”og:url”content=”http://product.dangdang.com/product.aspx?product_id=20684969&ref=book-02-L?>
<meta property=”og:price?content=?8.80?/>
<meta property=”og:postfee?content=?.00?/>
<meta property=”og:description?content=”?/SPAN>蚁族?/SPAN>Q是?/SPAN>?/SPAN>高校毕业生低收入聚居体?/SPAN>的典型概括。该体高知、弱、聚居,是三大弱势体Q农民、农民工、下岗职工)之后的第四大弱势体Q他们受q高{教Ԍ主要从事保险推销、电(sh)子器材销售、广告营销、餐饮服务等临时性工作,有的甚至处于׃半失业状态;他们q_月收入低于两千元Q绝大多数没?/SPAN>?/SPAN>三险?/SPAN>和劳动合同;他们q_q龄集中?/SPAN>22?9岁之_?ji)成属?/SPAN>?0?/SPAN>?/SPAN>一代;他们主要聚居于城乡结合部或近郊农村,形成独特?/SPAN>?/SPAN>聚居?/SPAN>?/SPAN>。他们是有如蚂蚁般的?/SPAN>弱小?/SPAN>?/SPAN>Q他们是鲜ؓ人知的庞大群体?/SPAN>?/>
<meta property=”og:nick?content=?/SPAN>当当|?/SPAN>?/>
使用Open Graph Protocol应注?/SPAN>
Meta Property=og代码的功能ƈ不等同于|页?/SPAN>meta name标签Q两者针对的对象不一_功能不同?/SPAN>
如果|站上要使用open graph protocolQ那么,Meta Property=og?/SPAN>Meta Name?/SPAN>Title标签应同时赋倹{?/SPAN>
文章开头D例的B2C|站Q?/SPAN><head>如下Q?/SPAN>
<head>
<meta http-equiv="Content-Type" content="text/html;charset=utf-8" />
<title>Cool Gadgets at the Right Price - Worldwide Free Shipping - ******</title>
<meta property="og:title" content="**’sFacebook" />
<meta property="og:type" content="product"/>
<meta property="og:url" content="http://www.******.com" />
<meta property="og:image" content="http://www.******.com/logo.gif"/>
<meta property="og:site_name" content="******.COM" />
<meta property="og:description" content="Cool Gadgets at the Right Price - Worldwide Free Shipping - ******"/>
<meta property="fb:admins" content="100001422224225" />
<meta property="fb:page_id" content="241333394220"/>
<link href="/css/reset.css" rel="stylesheet" type="text/css" />
<link href="/css/default/all.16666.css" rel="stylesheet" type="text/css" />
<script type="text/javascript" src="/shop.js"></script>
<script type="text/javascript" src="/scripts/all.16666.build.js"></script>
<meta http-equiv="Content-Type"content="text/html;charset=utf-8" />
<meta name="description" content="Online shopping for cool gadgets at the right price. " />
<meta name="keywords" content="cool gadgets, cheap gadgets, free shipping" />
</head>
如果你用上了meta property标签Q你得在后台讄好,不然Q就是空?
Open Graph Protocol?/SPAN>SEO的媄?/SPAN>
有些Z用所谓的|站质量在线,后l果提示Meta Property=ogq段代码有问题,特别是一?/SPAN>SEO的检,更是提示?/SPAN>特别错误?/SPAN>Q然后删?/SPAN>Meta Property=og代码Q检正常?/SPAN>
因此担心Meta Property=ogq段代码会对|站照成不良影响?/SPAN>
其实Open Graph Protocolq不会对SEO照成不良影响Q相反,应用的合理,非常有利于网站的推广?/SPAN>