og标签对SEO的作用及用法

meta property=og标签对SEO的作用及用法Q如果你仔细观察会发现本站点<head>代码中有一D:"property="og:image"q段代码是什么意思呢Q?SPAN style="BACKGROUND-COLOR: #ffff00">property="og:image可以让网|Z个“富媒体对象”?SPAN style="BACKGROUND-COLOR: #ffffff">
用了Meta Property=og标签Q就是你同意了网内容可以被其他C会化网站引用等Q目前这U协议被SNS|站如Fackbook、renren采用?SPAN style="BACKGROUND-COLOR: #ffffff">
SNS已经成ؓ|络上的一大热门应用,优质的内定w过分n在好友间q速传播。ؓ了提高站外内容的传播效率Q?010qF8会议上Facebook公布 了一套开攑ֆ容协?Open Graph Protocol)QQ何网只要遵守该协议QSNSp从页面上提取最有效的信息ƈ呈现l用戗?BR>富媒体标{SEO

不理解Meta Property=og标签是什么意思,以及对SEO的媄响,看一下下面的介绍?/FONT>
Meta Property=og标签是什么呢?
og是一U新的HTTP头部标记Q即Open Graph ProtocolQ?/P>

The Open Graph Protocol enables any web page to become a rich object in a social graph.+ n3 }

卌U协议可以让|页成ؓ一个“富媒体对象”?BR style="BOX-SIZING: border-box">用了Meta Property=og标签Q就是你同意了网内容可以被其他C会化网站引用等Q目前这U协议被SNS|站如Fackbook、renren采用?BR style="BOX-SIZING: border-box">SNS已经成ؓ|络上的一大热门应用,优质的内定w过分n在好友间q速传播。ؓ了提高站外内容的传播效率Q?010qF8会议上Facebook公布 了一套开攑ֆ容协?Open Graph Protocol)QQ何网只要遵守该协议QSNSp从页面上提取最有效的信息ƈ呈现l用戗?/P>

 Open Graph Protocol应用指南
参与到Open Graph Protocol的好?BR style="BOX-SIZING: border-box">?能够正确的分享?zhn)的内容到SNS|站

?帮助(zhn)的内容更有效的在SNS|络中传?BR style="BOX-SIZING: border-box">Meta Property标签的应?BR style="BOX-SIZING: border-box">?按照(zhn)网늚cdQ在<head>中添加入meta标签,q填上相应的内容
?如果一个页面上有多个需要标识出的内Ҏ(gu)么办?

(zhn)可以重复meta标签Q将认ؓog:type 标签是每一D内容的起始处,例如Q?BR style="BOX-SIZING: border-box"><meta property=”og:type?content=”video?>
<meta property=”og:title?content=”云营销Q让营销更精准?>
<meta property=”og:image?content=”http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4?>
<meta property=”og:url?content=”http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html?>
<meta property=”og:videosrc?content=”http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf?>
<meta property=”og:width?content=?00?/>
<meta property=”og:height?content=?16?/>
<meta property=”og:type?content=”video?>
<meta property=”og:title?content=”云营销Q让营销更精准_AA?>
<meta property=”og:image?content=”http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C44444?>
<meta property=”og:url?content=”http://v.youku.com/v_show/id_XMTIyMTY5NzMyyyyyyyyyyyyyyyy.html?>
<meta property=”og:videosrc?content=”http://player.youku.com/player.php/sid/XXXXXXXXXXXXMTIyMTY5NzMy&isAutoPlay=true/y.swf?>
<meta property=”og:width?content=?00?/>
<meta property=”og:height?content=?16?>

?安装SNS|站插g如h人网插gQ同样会出现Meta Property标签Q卸载后可以去除?/P>

 使用Open Graph Protocol应注?/STRONG>
meta property=og代码的功能ƈ不等同于|页的meta name标签Q两者针对的对象不一_功能不同?/P>

如果|站上要使用Open Graph ProtocolQ那么,meta property=og和meta name、Title标签应同时赋倹{?BR style="BOX-SIZING: border-box">文章开头D例的B2C|站Q?lt;head>如下Q?BR style="BOX-SIZING: border-box"><head>
<meta http-equiv=”Content-Type?content=”text/html;charset=utf-8?/>
<title>Cool Gadgets at the Right Price ?Worldwide Free Shipping ?******</title>
<meta property=”og:title?content=?*’sFacebook?/>
<meta property=”og:type?content=”product?>
<meta property=”og:url?content=”http://www.******.com?/>
<meta property=”og:image?content=”http://www.******.com/logo.gif?>
<meta property=”og:site_name?content=?*****.COM?/>
<meta property=”og:description?content=”CoolGadgets at the RightPrice ?Worldwide Free Shipping ?******?>
<meta property=”fb:admins?content=?00001422224225?/>
<meta property=”fb:page_id?content=?41333394220?>
<link href=?css/reset.css?rel=”stylesheet”type=”text/css?/>
<link href=?css/default/all.16666.css?rel=”stylesheet?type=”text/css?/>
<script type=”text/javascript?src=?shop.js?gt;</script>
<script type=”text/javascript?src=?scripts/all.16666.build.js?gt;</script> )
<meta http-equiv=”Content-Type?content=”text/html;charset=utf-8?/>
<meta name=”description?content=”Online shopping for cool gadgets at the right price. ?/>
<meta name=”keywords?content=”cool gadgets, cheap gadgets, free shipping?/>
</head>

如果你用上了Meta Property标签Q你得在后台讄好,不然Q就是空?

     Open Graph Protocol对SEO的媄?/STRONG>
有些Z用所谓的|站质量在线,后l果提示Meta Property=ogq段代码有问题,特别是一些SEO的检,更是提示“特别错误”!然后删除Meta Property=og代码Q检正常?BR style="BOX-SIZING: border-box">因此担心Meta Property=ogq段代码会对|站照成不良影响?BR style="BOX-SIZING: border-box">其实Open Graph Protocolq不会对SEO照成不良影响Q相反,应用的合理,非常有利于网站的推广?/P>

前一阵子在分析竞争对手时Q看到某个英文外?/SPAN>B2C<head>代码中有一D:

<meta property="og:title" content="**’s Facebook" /> 

<meta property="og:type" content="product"/> 

<meta property="og:url" content="http://www.******.com" /> 

<meta property="og:image" content="http://www.******.com/logo.gif" /> 

<meta property="og:site_name" content="******.COM" /> 

<meta property="og:description" content="Cool Gadgets at the Right Price - Worldwide Free Shipping -******" /> 

<meta property="fb:admins" content="100001422224225" /> 

<meta property="fb:page_id" content="241333394220" /> 

  不理?/SPAN>Meta Property=og标签是什么意思,以及?/SPAN>SEO的媄响,查了些资料?/SPAN>

 

Meta Property=og标签是什么呢?

og是一U新?/SPAN>HTTP头部标记Q即Open Graph ProtocolQ?/SPAN>

The Open Graph Protocol enables any web page to become a rich object in a social graph. 

  卌U协议可以让|页成ؓ一?/SPAN>?/SPAN>富媒体对?/SPAN>?/SPAN>?/SPAN>

用了Meta Property=og标签Q就是你同意了网内容可以被其他C会化网站引用等Q目前这U协议被SNS|站?/SPAN>Fackbook?/SPAN>renren采用?/SPAN>

SNS已经成ؓ|络上的一大热门应用,优质的内定w过分n在好友间q速传播。ؓ了提高站外内容的传播效率Q?/SPAN>2010q?/SPAN>F8会议?/SPAN>Facebook公布了一?/SPAN>开攑ֆ容协?/SPAN>(Open Graph Protocol)QQ何网只要遵守该协议Q?/SPAN>SNSp从页面上提取最有效的信息ƈ呈现l用戗?/SPAN>


 

Open Graph Protocol应用指南

参与?/SPAN>Open Graph Protocol的好?/SPAN>

?nbsp;能够正确的分享?zhn)的内容?/SPAN>SNS|站

?nbsp;帮助(zhn)的内容更有效的?/SPAN>SNS|络中传?/SPAN>

Meta Property标签的应?/SPAN>

?nbsp;按照(zhn)网늚cdQ在<head>中添加入meta标签,q填上相应的内容

?nbsp;如果一个页面上有多个需要标识出的内Ҏ(gu)么办?

  (zhn)可以重?/SPAN>meta标签Q将认ؓog:type 标签是每一D内容的起始处,例如Q?/SPAN>

<meta property="og:type" content="video"/> 

<meta property="og:title" content="云营销Q让营销更精?/>

<meta property="og:image" content="http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4"/>

<meta property="og:url" content="http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html"/> 

<meta property="og:videosrc" content="http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf"/>

<meta property="og:width" content="500?/> 

<meta property="og:height" content="416?/> 

<meta property="og:type" content="video"/> 

<meta property="og:title" content="云营销Q让营销更精准_AA"/> 

<meta property="og:image" content="http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C44444"/> 

<meta property="og:url" content="http://v.youku.com/v_show/id_XMTIyMTY5NzMyyyyyyyyyyyyyyyy.html"/> 

<meta property="og:videosrc" content="http://player.youku.com/player.php/sid/XXXXXXXXXXXXMTIyMTY5NzMy&isAutoPlay=true/y.swf"/> 

<meta property="og:width" content="600" /> 

<meta property="og:height" content="716"/> 

?nbsp;安装SNS|站插g如h人网插gQ同样会出现Meta Property标签Q卸载后可以去除?/SPAN>


 

Protocol Element 协议元素

  说明

1. Null 表示是否允许为空

2. Mult 表示是否允许重复

3. Y 允许

4. N 

Base Element基本cd

og:type |页资源cd标识

Null Mult
N N

content enum: 

?video 视频

?audio 音频

?link 链接

?photo 

?product 产品

 

og:title 标题描述

Null Mult
N N

 

og:image ~略?/SPAN>

Null Mult
Y Y
 

 

og:url 当前内容链接

Null Mult
Y N

 

rr:appid 如果(zhn)的|站?/SPAN>CONNECT?/SPAN>renren.com的,h供该ID 

Null Mult
Y N

 

Video Element 视频

og:videosrc 视频资源链接Q例如可是播放视频的flash地址

Null Mult
N Y

 

og:width 视频的宽?/SPAN>

Null Mult
Y Y

 

og:height 视频的高?/SPAN>

Null Mult
Y Y

 

例如Q?/SPAN>

<meta property=”og:type?content=”video?/> 

<meta property=”og:title?content=”云营销Q让营销更精准?/> 

<meta property=”og:image?content=”http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4?>

<meta property=”og:url?content=”http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html?> 

<meta property=”og:videosrc?content=”http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf?>

<meta property=”og:width?content=?00?/> 

<meta property=”og:height?content=?16?/> 

<meta property=”og:type?content=”video?> 

<meta property=”og:title?content=”云营销Q让营销更精准?/> 

<meta property=”og:image?content=”http://g1.ykimg.com/0100641F464AC21FF0B3ED00F48F151F43D4BF-5F0F-BD39-76EA-E5E20A1887C4?>

<meta property=”og:url?content=”http://v.youku.com/v_show/id_XMTIyMTY5NzMy.html?> 

<meta property=”og:videosrc?content=”http://player.youku.com/player.php/sid/XMTIyMTY5NzMy&isAutoPlay=true/v.swf?>

<meta property=”og:width?content=?00?> 

<meta property=”og:height?content=?16?>


 

Audio Element 音频

  cMhttp://domain/some.mp3 直接?/SPAN>mp3获取信息Q以下指从音乐播攄获?/SPAN>

og:audiosrc 音乐资源链接Q例如可是播放歌曲的flash地址

Null Mult
N Y

 

og:artist 音乐?/SPAN>

Null Mult
Y N

 

例如Q?/SPAN>

<meta property=”og:type?content=”audio?/> 

<meta property=”og:title?content=?/SPAN>酒H?/SPAN>?/> 

<meta property=”og:image?content=”http://?/xx.jpg?/> 

<meta property=”og:url?content=”http://somedomain.com/aaamp3.html?/> 

<meta property=”og:audiosrc?content=”http://somedomain.com/audioplayer.swf?s=xxx.mp3?/> 

<meta property=”og:artist?content=?/SPAN>林俊?/SPAN>A,林俊?/SPAN>B?/>


 

Commen Page Element 普通网?/SPAN>

og:abstract 内容摘要

Null Mult
N N

 

og:contentid 内容M?/SPAN>IDQ用来标识当前页面主要内Ҏ(gu)处的HTML标签?/SPAN>ID 

Null Mult
Y N

 

例如Q?/SPAN>

<meta property=”og:type?content=”link?/> 

<meta property=”og:title?content=?/SPAN>文艺青年摄媄装逼完全指?/SPAN>v2.4*冲片+针孔教程?/> 

<meta property=”og:image”content=?yingxiao/UploadFiles_4687/201603/20160308141820615.png?/> 

<meta property=”og:url”content=”http://www.douban.com/group/topic/10560486/?/> 

<meta property=”og:abstract?content=?/SPAN>前言Q本Z00q开始玩数码相机Q之后一直致力于从事摄媄装D一光荣的职业,在此自己多qȝ的经验传授给大家Q让大家在这条光辉的道\上少走弯路,一逼到底。鉴于咱们入单反装逼的文青们一开始预都不多Q本文将会主要侧重于如何在有限的器材的情况下装逼最大化Q你要是已经有若q红圈儿金圈?/SPAN>SBEX什么的Q想必此文章的L你早已心领神会,q你说自己不装|像有h淯瓣还L不承认自己是文青。本文中所有图片,除了特别注明Q均为本Z自拍摄,是本g路的真实见证。欢q{载,但是最q更新可能会比较频繁Q请把原帖地址?/> 

<meta property=”og:contentid?content=”topic?/>
 


 

Graphic Element 

og:photo 囄列表

Null Mult
Y Y

 

og:width 囄宽度

Null Mult
Y Y

 

og:height 囄高度

Null Mult
Y Y

 

例如Q?/SPAN>

<meta property=”og:type?content=”photo?/> 

<meta property=”og:title?content=?/SPAN>发国·招脓(chung)(2)?/> 

<meta property=”og:image”content=?yingxiao/UploadFiles_4687/201603/20160308141820588.jpg?> 

<meta property=”og:url?content=”http://www.douban.com/photos/photo/487762954/?/>

<meta property=”og:photo”content=?yingxiao/UploadFiles_4687/201603/20160308141820502.jpg?> 

<meta property=”og:photo”content=?yingxiao/UploadFiles_4687/201603/20160308141820407.jpg?>


 

Product Element 商品

og:price 产品h

Null Mult
N N

 

og:description 产品描述

Null Mult
Y N

 

og:nick 店铺?/SPAN>

Null Mult
Y N

 

og:postfee q费

Null Mult
Y N

 

例如Q?/SPAN>

<meta property=”og:type?content=”product?/> 

<meta property=”og:title?content=?/SPAN>蚁族?/SPAN>大学毕业生聚居村实录?> 

<meta property=”og:image”content=?yingxiao/UploadFiles_4687/201603/20160308141820694.jpg?/> 

<meta property=”og:url”content=”http://product.dangdang.com/product.aspx?product_id=20684969&ref=book-02-L?>

<meta property=”og:price?content=?8.80?/> 

<meta property=”og:postfee?content=?.00?/> 

<meta property=”og:description?content=”?/SPAN>蚁族?/SPAN>Q是?/SPAN>?/SPAN>高校毕业生低收入聚居体?/SPAN>的典型概括。该体高知、弱、聚居,是三大弱势体Q农民、农民工、下岗职工)之后的第四大弱势体Q他们受q高{教Ԍ主要从事保险推销、电(sh)子器材销售、广告营销、餐饮服务等临时性工作,有的甚至处于׃半失业状态;他们q_月收入低于两千元Q绝大多数没?/SPAN>?/SPAN>三险?/SPAN>和劳动合同;他们q_q龄集中?/SPAN>22?9岁之_?ji)成属?/SPAN>?0?/SPAN>?/SPAN>一代;他们主要聚居于城乡结合部或近郊农村,形成独特?/SPAN>?/SPAN>聚居?/SPAN>?/SPAN>。他们是有如蚂蚁般的?/SPAN>弱小?/SPAN>?/SPAN>Q他们是鲜ؓ人知的庞大群体?/SPAN>?/> 

<meta property=”og:nick?content=?/SPAN>当当|?/SPAN>?/>


 

使用Open Graph Protocol应注?/SPAN>

Meta Property=og代码的功能ƈ不等同于|页?/SPAN>meta name标签Q两者针对的对象不一_功能不同?/SPAN>

  如果|站上要使用open graph protocolQ那么,Meta Property=og?/SPAN>Meta Name?/SPAN>Title标签应同时赋倹{?/SPAN>

  文章开头D例的B2C|站Q?/SPAN><head>如下Q?/SPAN>

<head> 

<meta http-equiv="Content-Type" content="text/html;charset=utf-8" /> 

<title>Cool Gadgets at the Right Price - Worldwide Free Shipping - ******</title> 

<meta property="og:title" content="**’sFacebook" /> 

<meta property="og:type" content="product"/> 

<meta property="og:url" content="http://www.******.com" /> 

<meta property="og:image" content="http://www.******.com/logo.gif"/> 

<meta property="og:site_name" content="******.COM" /> 

<meta property="og:description" content="Cool Gadgets at the Right Price - Worldwide Free Shipping - ******"/> 

<meta property="fb:admins" content="100001422224225" /> 

<meta property="fb:page_id" content="241333394220"/> 

<link href="/css/reset.css" rel="stylesheet" type="text/css" /> 

<link href="/css/default/all.16666.css" rel="stylesheet" type="text/css" /> 

<script type="text/javascript" src="/shop.js"></script> 

<script type="text/javascript" src="/scripts/all.16666.build.js"></script> 

<meta http-equiv="Content-Type"content="text/html;charset=utf-8" /> 

<meta name="description" content="Online shopping for cool gadgets at the right price. " /> 

<meta name="keywords" content="cool gadgets, cheap gadgets, free shipping" /> 

</head> 

  如果你用上了meta property标签Q你得在后台讄好,不然Q就是空?


 

Open Graph Protocol?/SPAN>SEO的媄?/SPAN>

  有些Z用所谓的|站质量在线,后l果提示Meta Property=ogq段代码有问题,特别是一?/SPAN>SEO的检,更是提示?/SPAN>特别错误?/SPAN>Q然后删?/SPAN>Meta Property=og代码Q检正常?/SPAN>

  因此担心Meta Property=ogq段代码会对|站照成不良影响?/SPAN>

  其实Open Graph Protocolq不会对SEO照成不良影响Q相反,应用的合理,非常有利于网站的推广?/SPAN>